In order to prepare for your Unit 3 presentation, we need to practice analyzing a business's web presence. So let's practice!
We're going to practice by analyzing the web presence of a KC institution: Town Topic. Take some time to examine Town Topic's website and social media accounts.
Next it's time to analyze. Use the following questions to guide you:
It might also help to compare what you're seeing to what other, similar businesses do (bit be aware that they might have different audiences and purposes):
Write up your findings and recommendations in a formal memo. Feel free to use images if that helps.
Okay, this step is optional, but if you're like me, you probably need a bite to eat right about now. If you're going, pick me up some!
This assignment should be uploaded to Canvas by classtime on the day listed on the schedule.